At Civil Eats, nutrition policy reformer Andy Bellatti included a kind word for Food Policy in the United States: An Introduction (Routledge/Earthscan) as part of his year-end review for 2013.

Let�s wrap up this look back at 2013 by remembering just a small selection of the many great books that saw the light of day. When it came to an inside look at the world of processed foods, two journalists masterfully pulled back the curtain: Melanie Warner in Pandora�s Lunchbox and Michael Moss in Salt Sugar Fat. Food politics were front and center in Dr. Gyorgy Scrinis��a lecturer in food and nutrition politics and policy in the Department of Agriculture and Food Systems in the Melbourne School of Land and Environmen�Nutritionism, and literally illustrated in Marion Nestle�s Eat, Drink, Vote.

The plight of restaurant workers was well-detailed in Saru Jayamaran�s Behind the Kitchen Door, while New York Times writer Mark Bittman made a solid case for eating a plant-based diet before 6 PM in VB6. In the textbook realm, Parke Wilde, Associate Professor at Tufts� Friedman School of Nutrition Science and Policy, released Food Policy in the United States: An Introduction to much acclaim from his peers.

Okay, 2014, now it�s your turn. Impress us and give the �good food� movement something to cheer about, please!

U.S. cranberry policy

Even the cranberries on Christmas tree chains have a U.S. food policy story to accompany them. I enjoyed speaking to David Gura for his Christmas Eve Marketplace Morning Report story this morning:

The Congressional Cranberry Caucus -- yes, such a thing exists -- asked the Department of Agriculture to add cranberries to what�s called the �USDA Foods Available List.� These are �foods that are available for schools to purchase as part of their commodity feeding programs,� says Scott Soares, the head of the Cranberry Marketing Committee.

These are the kinds of fruits and vegetables the federal government buys for school meals programs.

�When the National School Lunch Program started in 1946, it was very explicitly half about helping children and half about commodity disposal,� says Parke Wilde, who teaches nutrition at Tufts.

These days, Wilde says, that balance has shifted; now it is more about nutrition goals.

A debate in NYC over soda policy

Heritage Radio Network has posted in full a debate Thursday night about the NYC soda policy proposals.

The debate had four participants:

• I spoke gently in favor of New York City's effort to experiment with moderate policies to change the environment in which sugar sweetened beverages are marketed and sold.  I suggested that the Board of Health's proposed limit on sweetened beverage container sizes was not as radical as it has been portrayed. My 2-minute opening statement begins at 17:25.
• Lisa Young, an author and adjunct professor at New York University, spoke strongly in favor of the proposal, using cups of various sizes as props to buttress her points.
• J. Justin Wilson trashed the proposal on libertarian and free-market grounds.  Wilson represents the Center for Consumer Freedom, an industry-funded organization that runs ads calling NYC Mayor Michael Bloomberg a nutrition nanny.
• Joel Berg directs the New York City Coalition Against Hunger.  He appealed strongly for broader policies to address U.S. poverty and expressed his organization's intention to neither endorse nor oppose the beverage size limitation proposal.  Then, Berg livened the debate by launching into an enjoyably vivid and highly critical analysis of such paternalistic policies.

The event was organized by the Museum of Food and Drink (MOFAD) and hosted by the New York City Food Policy Center at Hunter College.

Bread for the World publishes 2014 Hunger Report

The faith-based anti-hunger advocacy organization Bread for the World today released its 2014 report on Ending Hunger in America.  This organization stands out for its economically sensible poverty-centered approach to thinking about the problem of hunger. 

It is right for such an organization to press for greater generosity in federal nutrition assistance programs (as Step #3 out of 4 steps).  But it also seems wise for Bread for the World to give jobs and education their proper place (as Steps #1 and #2). 

The #1 plank has the tag-line: "The best defense against hunger is a good job."

Report and audit from the Fair Food Standards Council

The Fair Food Standards Council this week published its first report and audit from the Fair Food Program.

This report explains the operations, monitoring, and auditing of the agreements that the Coalition of Immokalee Workers (CIW) has reached with selected major food manufacturers, restaurant chains, and food retailers.  Through these agreements, farm workers are able to protect their rights and earn a wage premium for part of their work (for example, they may earn a bonus per bucket on tomato harvest).  The report includes inspiring accounts of the difference these agreements can make, on issues ranging from getting paid for the full amount of time on worksite to protecting women from risk of rape by a crew boss. 

Previous posts on this blog describe my visits to the CIW in Florida in 2009 and 2012, which have affected how I think and teach about labor issues in the U.S. food system.  Barry Estabrook includes an engaging account of these labor issues in Tomatoland.

The new report on the Fair Food Program includes more detail than I have previously seen about how the fair food premiums are recorded, distributed, and audited.  I had been wanting to read about these audits, which increase my confidence in the pass-through mechanism for the premium -- the brand-name companies must pay tomato grower enterprises, which must pass along the correct amount to the workers (minus a specified deduction for the paper-work and transactions costs).  The CIW is able to reach such agreements with brand-name food and restaurant companies (which have a public reputation to protect), while it would have been more difficult to win agreement on a premium directly from the growers (who operate in a cut-throat competitive market).  I found it illuminating to see an exhibit with a photograph of an actual pay stub recording the premium.  Understanding this slightly convoluted system better, it is easier to think of it as a feasible business model worth expanding to other areas of U.S. farm labor.

Coca-Cola's "Cap the Tap" campaign

The MyPlate consumer education materials (.pdf) from the U.S. government wisely encourage folks to "drink water instead of sugary beverages."

The message from beverage companies is something else altogether.

Through its "Cap the Tap" campaign and related materials, Coca-Cola encourages restaurants to talk customers out of choosing tap water and instead to choose higher-profit items such as Coke, Minute Maid juice, Dasani bottled water, or an alcoholic drink. I read about this campaign recently in a hard-hitting post by Andy Bellatti at Civil Eats. A related link to Coca-Cola's CokeSolutions website appears to be broken now, but I found you can still read about the company's message for restaurants on Google Cache. [Note 11/18/2013: the basic link to CokeSolutions is working.  Bellatti points out by Twitter that the "Cap the Tap" graphic from that site is only available now in a Huffington Post screenshot.  Nice work.]

Bellatti also linked to this great, blunt, fascinating page by graphic designer Pen Williamson, with proposed posters that Coca-Cola could use to get restaurants to discourage healthy and inexpensive tap water as a beverage choice [Note: this sentence edited slightly Nov 15 afternoon]. The poster suggests, "provide tap water to guests upon request only."  I don't know if this poster or another similar poster was used in Coca-Cola's "Cap the Tap" campaign.

There is nothing the government can or should do to restrict this type of marketing to restaurants. Yet, I think it is terrible marketing from a nutrition standpoint, which gives us useful context as we interpret the public policy debate over the potential role of beverage companies as part of the solution to the nation's health and nutrition challenges.